Prof. Dr. iur. Adrian Kuenzler

Assistant Professor for Trade and Business Law


Freiensteinstrasse 5
CH-8032 Zürich

Prof. Dr. Adrian Kuenzler Office: FRS 3-302
Telephone: +41 (44) 634'57'02
Office hours: By appointment

Adrian Kuenzler is an Assistant Professor in the Faculty of Law, Zürich University, and an Affiliate Fellow at the Information Society Project, Yale Law School. His scholarship examines problems in antitrust, intellectual property and consumer law from an economic and comparative perspective and draws on insights from the behavioral sciences to document the law’s role in stimulating innovation and economic growth. He holds a Master's and a Ph.D. degree from Zürich University as well as an LL.M. and a J.S.D. degree from Yale Law School. Adrian Kuenzler was a Research Fellow at the European University Institute, a Kauffman Economic Growth Fellow at Yale Law School and a Resident Fellow at Yale Law School's Information Society Project. Prior to joining Zürich University, he was a Hauser Global Scholar at NYU's Engelberg Center on Innovation Law and Policy and a Branco Weiss Fellow of Society in Science at ETH Zürich.

full cv (PDF, 63 KB)


Corporate Law (BLaw: 120P31, 12 ECTS)

Regulating the Digital Economy: Topics in Antitrust and Intellectual Property Law (MLaw: MAWMF41, 6 ECTS)

Law and Economics (MLaw: MAWGU6, 6 ECTS)

Selected Publications


Restoring Consumer Sovereignty. How Markets Manipulate Us and What the Law Can Do About It, Oxford University Press 2017


Direct Consumer Influence - The Missing Strategy to Integrate Data Privacy Preferences into the Market, Yearbook of European Law 2020, 1

Advancing Quality Competition in Big Data Markets, Journal of Competition Law and Economics 2019, 500

Competition Law Enforcement on Digital Markets - Lessons from Recent EU Case Law, Journal of Antitrust Enforcement 2019, 249


Environmental Law, in: Eyal Zamir/Doron Teichman (eds.), The Oxford Handbook of Behavioral Economics and the Law, Oxford University Press 2014, 748 (with Prof. Douglas A. Kysar)

National Traditions of Competition Law. A Belated Europeanization through Convergence?, in: Kiran Klaus Patel/Heike Schweitzer (eds.), The Historical Foundations of EU Competition Law, Oxford University Press 2013, 89 (with Prof. Laurent Warlouzet)

Economic Content of Competition Law: The Point of Regulating Preferences, in: Daniel Zimmer (ed.), The Goals of Competition Law - Global Perspectives, Cheltenham/Northampton 2010, 61

see all (PDF, 81 KB)


J.S.D., Yale Law School, 2015

LL.M., Yale Law School, 2011

Ph.D., University of Zürich, Faculty of Law, 2009

M.A., University of Zürich, Faculty of Law, 2004