Navigation auf


Faculty of Law Prof. Dr. iur. Adrian Künzler

Prof. Dr. iur. Adrian Kuenzler

Assistant Professor for Competition, Intellectual Property and Corporate Law


Freiensteinstrasse 5
CH-8032 Zürich

Prof. Dr. Adrian Kuenzler Office: FRS 3-302
Telephone: +41 (44) 634'57'02
Office hours: By appointment

Adrian Kuenzler is an Assistant Professor in the Faculty of Law, Zürich University, and an Affiliate Fellow at the Information Society Project, Yale Law School. His scholarship examines problems in antitrust, intellectual property and consumer law from an economic and comparative perspective and draws on insights from the behavioral sciences to document the law’s role in stimulating innovation and economic growth. He holds a Master's and a Ph.D. degree from Zürich University as well as an LL.M. and a J.S.D. degree from Yale Law School.

Adrian Kuenzler was a Visiting Professor at the University of Münster (2019) and at the Universidad de San Andrés, Buenos Aires (2018, 2019) and held academic positions at the Max Planck Institute for Research on Collective Goods (2018), NYU's Engelberg Center on Innovation Law and Policy (2016-2017), Yale Law School's Information Society Project (2015-2016), Society in Science ETH Zürich (2011-2016), and the European University Institute (2010-2012). He also held the position of Robert S. Campbell Visiting Fellow at the University of Oxford (2023). His most recent book Restoring Consumer Sovereignty - How Markets Manipulate Us and What the Law Can Do About It (Oxford University Press, 2017) describes the legal implications of the digital economy on individual decision-making so that legal policy can create environments in which consumers are both better informed, and find more meaning and satisfaction in what they buy.


Competition Law in the Digital Economy (MLaw: MAWMF41, 6 ECTS)

Intellectual Property in the Digital Age (MLaw: MAWMF41, 6 ECTS)

Law and Economics (MLaw: MAWGU6, 6 ECTS)

Corporate Law (BLaw: 120P31, 12 ECTS)

BioMed Entrepreneurship and Innovation (BEP104)

Selected Publications


Restoring Consumer Sovereignty. How Markets Manipulate Us and What the Law Can Do About It, Oxford University Press 2017


Third-Generation Competition Law, Journal of Antitrust Enforcement 2023, 133

Competition Law as a Catalyst for Collective Market Governance: Gauging the Discursive Benefits of Intensified Administrative Action, Yearbook of European Law 2022, 252

On (Some Aspects of) Social Privacy in the Social Media Space, International Data Privacy Law 2022, 63

The Shadow of Digital Antitrust: The Law's Purported Deference to Leading Actors' Product Design Choices, Concurrences Review 4/2022, 1

What Competition Law Can Do for Data Privacy (and Vice Versa), Computer Law and Security Review 2022, 105757

Intellectual Property on the Cusp of the Intangible Economy, Journal of Intellectual Property Law and Practice 2021, 692

Direct Consumer Influence - The Missing Strategy to Integrate Data Privacy Preferences into the Market, Yearbook of European Law 2020, 423

Advancing Quality Competition in Big Data Markets, Journal of Competition Law and Economics 2019, 500

Competition Law Enforcement on Digital Markets - Lessons from Recent EU Case Law, Journal of Antitrust Enforcement 2019, 249

Dilution Law, Vertical Agreements, and the Construction of Consumption, Oxford Journal of Legal Studies 2017, 75


(How) Does Competition Law Address Quality?, in: Ramsi A. Woodcock (ed.), Toward an Inframarginal Revolution: Markets as Wealth Distributors, Cambridge University Press 2023

Environmental Law, in: Eyal Zamir/Doron Teichman (eds.), The Oxford Handbook of Behavioral Economics and the Law, Oxford University Press 2014, 748 (with Prof. Douglas A. Kysar)

National Traditions of Competition Law. A Belated Europeanization through Convergence?, in: Kiran Klaus Patel/Heike Schweitzer (eds.), The Historical Foundations of EU Competition Law, Oxford University Press 2013, 89 (with Prof. Laurent Warlouzet)

see all


J.S.D., Yale Law School, 2015

LL.M., Yale Law School, 2011

Ph.D., University of Zürich, Faculty of Law, 2009

M.A., University of Zürich, Faculty of Law, 2004

Weiterführende Informationen

Oxford University Centre for Competition Law and Policy

Adrian Kuenzler joins a new pro-bono programme aiming to support and educate consumers and stakeholders on the value of competition.

WEF Global Future Councils

Adrian Kuenzler has been appointed a member of the World Economic Forum's network of Global Future Councils

Oxford University Centre for Competition Law and Policy

More about Oxford University Centre for Competition Law and Policy

Tuesday, November 1, 2022: Competition Law as a Catalyst for Collective Market Governance


Amsterdam Centre for European Studies

More about Amsterdam Centre for European Studies

Tuesday/Wednesday, August 30/31, 2022: From Consumer Sovereignty to Consumer Dependence

Relative Market Power

Studienvereinigung Kartellrecht

More about Studienvereinigung Kartellrecht

Friday, October 22, 2021: Relative Market Power - Significance of the Revised Provisions on Abuse of Dominance for the Digital Economy

Intangible Economy

Oxford Business Law Blog

More about Oxford Business Law Blog

Wednesday, May 26, 2021: What's the Future of Competition in the Intangible Economy?


Inframarginalism & Internet Conference

More about Inframarginalism & Internet Conference

Thursday/Friday, February 18/19, 2021: Redistribution through Antitrust and Consumer Law

Industrial Revolution

YEL Annual Law and Policy Conference

More about YEL Annual Law and Policy Conference

Friday/Saturday, January 10/11, 2020: EU Competition and Intellectual Property Law on the Verge of the Fourth Industrial Revolution


Yale Law School, Information Society Project

More about Yale Law School, Information Society Project

Tuesday, September 3, 2019: Facebook Under Investigation: Can Antitrust Law Accommodate Consumers' Privacy Concerns?


Universidad de San Andrés

More about Universidad de San Andrés

Thursday, August 22, 2019: Developments in EU Competition and Data Protection Law


Westfälische Wilhelms-University Münster

More about Westfälische Wilhelms-University Münster

Spring Term 2019: Regulatory Framework for the Digital Economy


University of Zürich

Monday, February 18, 2019: Protecting Competition in the Digital Economy - New Challenges